GET INVOLVED WITH CALLE 4
Build your brand. Share your culture. Serve the community. Join the journey.
Saturday, October 10, 2026
4th Street Live • Louisville, Kentucky
Louisville’s Latin Block Party
Powered by All Out All Stars
Headlined by DJ Seizure
Calle 4 brings businesses, food vendors, cultural organizations, community groups, volunteers, and sponsors together inside Louisville’s Latin block party experience. Choose the opportunity that best fits your brand, organization, or community goals.
Choose How to Get Involved
Sponsor Calle 4
Receive brand visibility through the website, Passport booklet, event signage, social media, booth placement, stage recognition, and selected live activations.
Become a Vendor
Participate as a food truck, food vendor, marketplace vendor, artist, maker, retailer, service business, nonprofit, or community group.
Advertise in the Passport
Place your business directly inside the official Calle 4 Passport booklet carried by participating guests throughout the event.
Volunteer
Support guest services, Passport Headquarters, cultural checkpoints, event setup, community outreach, and other approved operational areas.
Community and Cultural Partners
Help Calle 4 represent culture through education, performance, outreach, local resources, and community participation.
SPONSORSHIP PACKAGES
Connect your brand with the Calle 4 experience through live visibility, digital promotion, Passport advertising, community engagement, and event participation.
Bronze Sponsor — $350
- Quarter-page Passport advertisement
- Logo placement on the Calle 4 website
- Logo on approved event signage
- Social media recognition
- 10-foot by 10-foot booth space
- Stage recognition
- One additional social media post
Silver Sponsor — $500
- Half-page Passport advertisement
- Logo placement on the Calle 4 website
- Logo on approved event signage
- Social media recognition
- Premium booth location
- Stage recognition
- Multiple social media posts
Gold Sponsor — $750
- Full-page Passport advertisement
- Logo placement on the Calle 4 website
- Premier logo placement on approved event signage
- Featured inclusion in a Calle 4 social media campaign
- Premium booth location
- Frequent stage recognition
- VIP hospitality access
All sponsorship benefits, placements, production deadlines, VIP access, stage mentions, and activation details are subject to availability, approval, signed agreement, and timely delivery of required artwork and payment.
Application and approval required.
COMMUNITY BUSINESS SPONSOR — $250
Designed for local businesses, brands, professional services, and community-based organizations seeking meaningful event visibility at an accessible level.
- Logo on the Calle 4 website
- Logo on approved event signage
- Quarter-page Passport advertisement
- Social media recognition
- Business listing in the event guide
- Opportunity to upgrade to Silver or Gold for additional exposure
Final placement and benefits are subject to approval and availability.
PLACE YOUR BRAND INSIDE THE CALLE 4 PASSPORT
The Calle 4 Passport is designed as an interactive event guide and keepsake featuring country destinations, the event map, vendors, sponsor offers, challenges, and cultural experiences.
Quarter-Page — $75
Half-Page — $150
Full-Page — $300
Inside front cover | Inside back cover | Back cover | Sponsor offer page | Country destination page | QR-code advertisement
Premium placement pricing coming soon
All advertisements must meet artwork specifications and be approved before printing. Submission does not guarantee acceptance or placement.
BRING YOUR BUSINESS TO CALLE 4
Food Truck — $250
- Space for one approved food truck
- Vendor listing on website
- Placement on event map
- Social media recognition
Food Booth — $200
- 10-foot by 10-foot space
- Vendor listing
- Placement on event map
- Social media recognition
Marketplace — $150
- 10-foot by 10-foot space
- Vendor listing
- Placement on event map
- Social media recognition
Community — $75
- 10-foot by 10-foot space
- Community listing
- Placement on event map
- Resource/culture share
Applications are reviewed before approval. Submission does not guarantee placement. Vendors may be required to provide permits, licenses, insurance, menu or product details, and other event documentation.
CULTURE-BASED BOOTH PLACEMENT
When possible, approved sponsors, vendors, and community organizations may be grouped near a country destination that connects with their cultural representation, products, services, or activation. Final placement will be determined by event operations, venue requirements, available space, safety, and overall guest flow.
Organizations without a selected country connection will be assigned to the most appropriate available event area.
Is there a country or culture your organization would like to represent?
Country preference is not guaranteed.
BUILD VISIBILITY. SUPPORT CULTURE. CONNECT WITH COMMUNITY.
Brand exposure
Direct community engagement
Passport and website visibility
Support for a new Louisville cultural tradition
Designed to connect participating organizations with a diverse and engaged Louisville audience.